A Wardley Map sketch that characterizes the main ideas about this audiobook version of Simon Wardley's book.

Here you can download and listen to the (synthetically generated) audio version of Simon Wardley’s book “Wardley Maps – Topographical intelligence in business”.

If you want to find out more about this website (e. g. what headphones, housework and the constant desire to learn have to do with it), check out the About section.

MP3 (full version)

Simon Wardley: Wardley Maps - Topographical intelligence in business (complete audiobook, 305 MB)

MP3s (1 file per section)

   000 Wardley Maps - Topographical intelligence in business
   001 Chapter 1 - On being lost
   002 Chapter 1 - Section 1 - Serendipity
   003 Chapter 1 - Section 2 - The importance of maps in military history
   004 Chapter 1 - Section 3 - A game of chess
   005 Chapter 1 - Section 4 - Categorising situational awareness
   006 Chapter 1 - Section 5 - Climate, Doctrine and Leadership
   007 Chapter 1 - Section 6 - The Strategy Cycle
   008 Chapter 2 - Finding a path
   009 Chapter 2 - Section 1 - The first map
   010 Chapter 2 - Section 2 - Step 1 - Needs
   011 Chapter 2 - Section 3 - Step 2 - Value Chain
   012 Chapter 2 - Section 4 - Step 3 - Map
   013 Chapter 2 - Section 5 - The next step
   014 Chapter 3 - Exploring the map
   015 Chapter 3 - Section 1 - Learning climatic patterns
   016 Chapter 3 - Section 2 - Categorising climatic patterns
   017 Chapter 3 - Section 3 - Using climatic patterns
   018 Chapter 3 - Section 4 - An exercise for the reader
   019 Chapter 4 - Doctrine
   020 Chapter 4 - Section 1 - Learning doctrine
   021 Chapter 4 - Section 2 - Categorising Doctrine
   022 Chapter 4 - Section 3 - Using doctrine with our first map
   023 Chapter 4 - Section 4 - An exercise for the reader
   024 Chapter 5 - The play and a decision to act
   025 Chapter 5 - Section 1 - Identifying opportunity
   026 Chapter 5 - Section 2 - The dangers of past success
   027 Chapter 5 - Section 3 - The near, the far and the crazy
   028 Chapter 5 - Section 4 - Learning context specific gameplay
   029 Chapter 5 - Section 5 - Using context specific gameplay- the play
   030 Chapter 5 - Section 6 - Impacts on purpose
   031 Chapter 5 - Section 7 - What happened next
   032 Chapter 5 - Section 8 - What went wrong
   033 Chapter 5 - Section 9 - Categorising Gameplay
   034 Chapter 5 - Section 10 - An exercise for the reader
   035 Chapter 6 - Getting started
   036 Chapter 6 - Section 1 - Tips for mapping
   037 Chapter 6 - Section 2 - How to implement mapping
   038 Chapter 6 - Section 3 - Continuous learning
   039 Chapter 6 - Section 4 - The anti-pattern organisation
   040 Chapter 6 - Section 5 - Books to read
   041 Chapter 6 - Section 6 - An exercise for the reader
   042 Chapter 7 - Finding a new purpose
   043 Chapter 7 - Section 1 - The new purpose
   044 Chapter 7 - Section 1.1 - The Hypothetical Gun company
   045 Chapter 7 - Section 2 - The trouble with maps
   046 Chapter 7 - Section 2.1 - That first question
   047 Chapter 7 - Section 3 - Uncertainty is the key
   048 Chapter 7 - Section 4 - Comments on and the limits of evolution
   049 Chapter 7 - Section 5 - Before we move on
   050 Chapter 7 - Section 5.1 - Purpose, Scope and Imperative
   051 Chapter 7 - Section 5.2 - Landscape
   052 Chapter 7 - Section 5.3 - Climate - Evolution
   053 Chapter 8 - Keeping the wolves at bay
   054 Chapter 8 - Section 1 - The danger of making it simple
   055 Chapter 8 - Section 2 - The simple trap
   056 Chapter 8 - Section 3 - Finding my mojo
   057 Chapter 8 - Section 3.1 - Worth based development
   058 Chapter 8 - Section 3.2 - Pricing granularity
   059 Chapter 8 - Section 4 - Flow
   060 Chapter 8 - Section 5 - Efficiency vs effectiveness
   061 Chapter 8 - Section 6 - Before we move on
   062 Chapter 8 - Section 6.1 - Landscape
   063 Chapter 8 - Section 6.2 - Doctrine
   064 Chapter 8 - Section 6.3 - An exercise for the reader
   065 Chapter 9 - Charting the future
   066 Chapter 9 - Section 1 - Not all parts of the map are equally predictable
   067 Chapter 9 - Section 1.1 - Cheating the system
   068 Chapter 9 - Section 1.2 - Conditions, signals and climatic patterns
   069 Chapter 9 - Section 2 - Climatic Pattern - Co-evolution
   070 Chapter 9 - Section 2.1 - Complicating the picture a bit more - the rise of Serverless
   071 Chapter 9 - Section 3 - Climatic Pattern - Peace, War and Wonder
   072 Chapter 9 - Section 4 - Before we move on
   073 Chapter 9 - Section 4.1 - Predictability and Climatic Patterns
   074 Chapter 9 - Section 4.2 - Re-examining the past
   075 Chapter 9 - Section 4.3 - Categorising Predictability
   076 Chapter 9 - Section 4.4 - A few takeaways
   077 Chapter 9 - Section 4.5 - Climatic patterns
   078 Chapter 9 - Section 4.6 - An exercise for the reader
   079 Chapter 10 - I wasn't expecting that
   080 Chapter 10 - Section 1 - An unexpected discovery
   081 Chapter 10 - Section 1.1 - Climatic Pattern - Punctuated Equilibrium
   082 Chapter 10 - Section 2 - Finding the future organisation
   083 Chapter 10 - Section 3 - Notes on Peace, War and Wonder
   084 Chapter 10 - Section 3.1 - Climatic Pattern - Evolution of a communication mechanism can increase the speed of evolution overall
   085 Chapter 10 - Section 3.2 - Climatic Pattern - Inertia increases with past success
   086 Chapter 10 - Section 3.3 - Climatic Pattern - Inertia kills
   087 Chapter 10 - Section 4 - The different forms of disruption
   088 Chapter 10 - Section 4.1 - Dealing with disruption
   089 Chapter 10 - Section 5 - Some final thoughts
   090 Chapter 10 - Section 5.1 - An exercise for the reader
   091 Chapter 11 - A smorgasbord of the slightly
   092 Chapter 11 - Section 1 - Opportunity of change
   093 Chapter 11 - Section 1.1 - Alternatives in Cloud Computing
   094 Chapter 11 - Section 1.2 - The Kodak moment of cloud
   095 Chapter 11 - Section 2 - The trouble with contracts
   096 Chapter 11 - Section 2.1 - FIRE
   097 Chapter 11 - Section 2.2 - It's all too difficult
   098 Chapter 11 - Section 2.3 - Disposing of liability
   099 Chapter 11 - Section 2.4 - Sweat and dump
   100 Chapter 11 - Section 2.5 - Pig in a poke
   101 Chapter 11 - Section 3 - It'll save me money and other lies we tell ourselves
   102 Chapter 11 - Section 3.1 - Efficiency will reduce our budgets
   103 Chapter 11 - Section 3.2 - Cloud will be green
   104 Chapter 11 - Section 3.3 - We can deal with it later
   105 Chapter 11 - Section 3.4 - Execution matters more than strategy
   106 Chapter 11 - Section 3.5 - How common is corporate blindness
   107 Chapter 11 - Section 3.6 - We're not blind, we have principles
   108 Chapter 11 - Section 3.7 - Focus on core
   109 Chapter 11 - Section 4 - Mastering strategy as simply as I can
   110 Chapter 11 - Section 4.1 - Step 1 - The cycle
   111 Chapter 11 - Section 4.2 - Step 2 - Learn the landscape
   112 Chapter 11 - Section 4.3 - Step 3 - Learn and use climatic patterns
   113 Chapter 11 - Section 4.4 - Climatic Patterns
   114 Chapter 11 - Section 4.5 - Step 4 - Learn and use doctrine
   115 Chapter 11 - Section 4.6 - Wardley's Doctrine
   116 Chapter 11 - Section 4.7 - Step 5 - Learn and use gameplay
   117 Chapter 11 - Section 4.8 - Gameplay
   118 Chapter 11 - Section 5 - A few things to remember
   119 Chapter 11 - Section 5.1 - On biology
   120 Chapter 11 - Section 5.2 - On maps
   121 Chapter 12 - The scenario
   122 Chapter 12 - Section 1 - The Company
   123 Chapter 12 - Section 1.1 - What is Phoenix
   124 Chapter 12 - Section 1.2 - Operation of Phoenix
   125 Chapter 12 - Section 2 - Marketing & Business Development
   126 Chapter 12 - Section 3 - Sales
   127 Chapter 12 - Section 4 - Digital & Product Development
   128 Chapter 12 - Section 4.1 - Cloud Service
   129 Chapter 12 - Section 4.2 - Technology changes
   130 Chapter 12 - Section 5 - Strategy
   131 Chapter 12 - Section 6 - Finance
   132 Chapter 12 - Section 7 - Task
   133 Chapter 12 - Section 8 - A note to the reader
   134 Chapter 13 - Something wicked this way
   135 Chapter 13 - Section 1 - A map of the scenario
   136 Chapter 13 - Section 2 - Examining the strategy
   137 Chapter 13 - Section 3 - Examining doctrine
   138 Chapter 13 - Section 3.1 - Amber warning
   139 Chapter 13 - Section 3.2 - Red Alert
   140 Chapter 13 - Section 4 - By the pricking of my thumbs
   141 Chapter 13 - Section 4.1 - The Task
   142 Chapter 13 - Section 5 - A note to the reader
   143 Chapter 14 - To thine own self be true
   144 Chapter 14 - Section 1 - My play
   145 Chapter 14 - Section 1.1 - The grey play - Pig in a Poke
   146 Chapter 14 - Section 1.2 - The orange play - the Future
   147 Chapter 14 - Section 1.3 - Feeling guilty and the executives
   148 Chapter 15 - On the practice of scenario
   149 Chapter 15 - Section 1 - The generalised scenario
   150 Chapter 15 - Section 2 - Play it again
   151 Chapter 15 - Section 2.1 - The Hedge Fund Manager
   152 Chapter 15 - Section 3 - The grand mistake
   153 Chapter 15 - Section 3.1 - Phew, that was close
   154 Chapter 15 - Section 4 - Will the maps help me
   155 Chapter 15 - Section 4.1 - Common failures of sensible executives
   156 Chapter 15 - Section 5 - The LFP Scenario
   157 Chapter 15 - Section 5.1 - Who are you
   158 Chapter 15 - Section 5.2 - The service
   159 Chapter 15 - Section 5.3 - Sales and Marketing
   160 Chapter 15 - Section 5.4 - Project Management
   161 Chapter 15 - Section 5.5 - Finance & Legal
   162 Chapter 15 - Section 5.6 - Engineering
   163 Chapter 15 - Section 5.7 - The board
   164 Chapter 15 - Section 6 - Your choice
   165 Chapter 16 - Super Looper
   166 Chapter 16 - Section 1 - To begin
   167 Chapter 16 - Section 1.1 - Getting messy with numbers
   168 Chapter 16 - Section 1.2 - Getting probability probably sort of right
   169 Chapter 16 - Section 2 - Managing inertia
   170 Chapter 16 - Section 3 - Where are we
   171 Chapter 16 - Section 3.1 - Getting primitive
   172 Chapter 16 - Section 3.2 - Looping around and common problems
   173 Chapter 16 - Section 4 - Opportunities multiply as they are seized
   174 Chapter 16 - Section 4.1 - Something to remember
   175 Chapter 17 - To infinity and beyond
   176 Chapter 17 - Section 1 - The Three Horizons
   177 Chapter 17 - Section 2 - The issue of legacy
   178 Chapter 17 - Section 3 - On Porter
   179 Chapter 17 - Section 4 - Examining Canonical
   180 Chapter 17 - Section 5 - On the question of timing
   181 Chapter 18 - Better for Less
   182 Chapter 18 - Section 1 - All change please
   183 Chapter 18 - Section 1.1 - A little too much of what you wanted
   184 Chapter 18 - Section 1.2 - An Opportunity
   185 Chapter 18 - Section 1.3 - Assumptions and bias
   186 Chapter 18 - Section 2 - Applying doctrine
   187 Chapter 18 - Section 2.1 - On the question of failure
   188 Chapter 18 - Section 2.2 - Doctrine- Be Humble
   189 Chapter 18 - Section 3 - You need to apply thought
   190 Chapter 18 - Section 3.1 - A question of healthcare
   191 Chapter 18 - Section 3.2 - A question of planning - OODA and the PDCA
   192 Chapter 18 - Section 3.3 - A question of privilege
   193 Chapter 18 - Section 4 - An exercise for the reader
   194 Chapter 19 - On playing chess
   195 Chapter 19 - Section 1 - Stepping stones
   196 Chapter 19 - Section 2 - Policy or technology
   197 Chapter 19 - Section 2.1 - Scenario - first pass
   198 Chapter 19 - Section 2.2 - Scenario - second pass
   199 Chapter 19 - Section 2.3 - Scenario - my answer
   200 Chapter 19 - Section 3 - The nature of capital and purchasing it
   201 Chapter 19 - Section 4 - Finding a balance  

Human Narrator

In addition to the generated version of the audiobook by Amazon Polly, we’re happy to have also a real voice for the audiobook!

Ben Mosior
Principal, Hired Thought

Ben is your friendly methodology whisperer, developing innovative new methods into everyday tools and facilitating learning experiences for teams and communities. Through Hired Thought, Ben shares decision-making and sensemaking approaches oriented around collective knowledge creation. To democratize access to strategic thinking methods, he operates LearnWardleyMapping.com and runs regular events to inform and uplift new practitioners. Ben's goal in work and life is to do his part to enable purposeful systems to flourish. He podcasts for joy and teaches for hope.

Additional Hints

To download all MP3s from this website, feel free to use this command on your Linux console:

wget -c -A '*.mp3' -r -l 1 -nd https://feststelltaste.github.io/wardley-maps-audiobook/

Taken and adopted from https://askubuntu.com/a/549368.

More Information

Here you can find some awesome resources about Wardley Maps: http://list.wardleymaps.com